Guides
In-depth playbooks on getting found by AI, generative engine optimisation, and modern customer acquisition — the methods GeraReach uses across the Gera Systems portfolio.
How to Get Your Business Found by AI
The complete map of AI discoverability — the signals AI uses, the channels that matter, and a prioritised 4-week plan.
AI DistributionHow to Get Cited by ChatGPT
How ChatGPT picks its sources and the 6-step playbook to become one of them — including the Bing-indexing unlock.
StrategyGEO: Generative Engine Optimisation
What GEO is, how it differs from SEO, and the five principles to get cited by ChatGPT, Perplexity, and AI Overviews.
StrategyAEO vs SEO vs GEO
Three acronyms, one foundation — what each optimises for, where they overlap, and how to prioritise them in 2026.
StrategyAI Marketing Channels
12 ways to acquire customers from AI in 2026 — from ChatGPT citations to MCP servers — and how to sequence them.
Technicalllms.txt Explained
What llms.txt and llms-full.txt are, the exact format, a copy-paste template, and how to serve them in Next.js.
AcquisitionHow to Define Your ICP
A practical, scoreable framework for defining the accounts worth targeting — plus ICP vs buyer persona.
AcquisitionCold Email That Actually Works
Deliverability setup, copy that gets replies, sequence structure, and the metrics that actually matter in 2026.
AcquisitionLead Scoring Explained
Fit vs intent scoring, a worked model, common mistakes, and how to keep your lead scoring accurate over time.
Turn these playbooks into a system
GeraReach is the customer-acquisition OS that runs ICP scoring, AI distribution, outreach, and revenue attribution from one command center.