20 AI Discovery Channels We Use to Find Your Customers

The era of relying on Google search alone is over. Customers now discover products through ChatGPT answers, Claude workflows, Perplexity citations, and AI-native app stores. GeraReach operates across all 20 channels simultaneously.

AI AssistantSearch AIPlatformProtocolContent Strategy

What are AI acquisition channels? AI acquisition channels are distribution paths where customers discover products through AI-powered interfaces — chatbots, AI search engines, voice assistants, and AI-native platforms — rather than through traditional search, social media, or paid ads. For Gera Systems, these channels collectively reach over 1 billion potential users who are already using AI to find services and make decisions.

AI Assistant

7 channels

ChatGPT Plugin / GPT Store

medium effort

ChatGPT has over 100 million weekly active users who use it to discover products and services.

1–2 weeks post-publication·100M+ weekly active ChatGPT users

Claude MCP Integration

high effort

Anthropic's Model Context Protocol (MCP) allows Claude to call external tools and data sources during conversations.

2–4 weeks including catalogue submission·Claude's growing enterprise + power-user base

Meta AI

medium effort

Meta AI is integrated across WhatsApp, Instagram, and Facebook, giving it access to a social graph of 3 billion users.

2–4 weeks for business listing optimisation·3B+ Meta platform users

Apple Intelligence

medium effort

Apple Intelligence is Apple's on-device AI, integrated into Siri, Spotlight, and system-wide features on iOS 18+ devices.

2–6 weeks post App Store update·1B+ iPhone users

Amazon Alexa Skills

high effort

Alexa Skills extend Amazon's voice assistant with third-party capabilities.

4–6 weeks including certification·100M+ Alexa devices

Google Assistant Actions

high effort

Google Assistant Actions allow users to interact with third-party services through Google's voice assistant on Android and Google Nest devices.

4–8 weeks including review·700M+ Google Assistant users

Siri Shortcuts

low effort

Siri Shortcuts allow iOS users to create custom voice commands that trigger in-app actions.

1–2 weeks post mobile app update·All iPhone users with Gera mobile apps installed

Search AI

3 channels

Perplexity Citations

medium effort

Perplexity AI answers questions with cited web sources, displaying source URLs alongside answers.

2–6 weeks for new content to be indexed and cited·15M+ Perplexity monthly active users

Google AI Overviews

medium effort

Google AI Overviews (formerly SGE) appear above traditional search results for informational queries, summarising content from multiple sources.

4–8 weeks for new pages; faster for established domains·8B+ daily Google searches

Bing Copilot

low effort

Microsoft Copilot (powered by Bing) is integrated into Windows, Microsoft 365, and the Edge browser, giving it a captive audience of enterprise and Windows users.

1–3 weeks post IndexNow submission·140M+ Bing daily active users

Platform

3 channels

AI Directory Listings

low effort

A growing ecosystem of AI tool and service directories — Futurepedia, There's An AI For That, AI Tool Hunt, AI Finder, TopAI.

1 week for initial submissions; immediate traffic on approval·Futurepedia alone: 3M+ monthly visitors

AI App Store Listings

medium effort

Dedicated AI app stores — separate from Apple and Google Play — are emerging as distribution channels for AI-native applications.

2–4 weeks·Poe: 3M+ users

Prompt Marketplace

low effort

Prompt marketplaces (PromptBase, FlowGPT, AIPRM) are platforms where users browse and purchase prompt templates for AI tasks.

1–2 weeks·PromptBase: 500K+ users

Protocol

4 channels

Schema.org Structured Data

medium effort

Schema.

2–4 weeks for Google re-indexing·All AI systems that crawl the web

llms.txt Protocol

low effort

The llms.

Immediate for crawlers that check on each visit·AI crawlers across all major LLM providers

IndexNow Real-time Indexing

low effort

IndexNow is an open protocol that allows websites to notify search engines instantly when content is published or updated, rather than waiting for crawlers to discover changes.

Hours for Bing indexing; days for Google·Bing, Yandex, and IndexNow-compatible AI search crawlers

MCP Server Registry

low effort

MCP server registries (mcp.

1–2 weeks post submission·mcp.so: 50K+ monthly visitors

Content Strategy

3 channels

GEO Content Strategy

high effort

Generative Engine Optimisation (GEO) is the practice of creating content specifically structured to be cited, summarised, and recommended by AI systems.

4–8 weeks for new content; faster for established domains·All AI answer engines: ChatGPT, Claude, Perplexity, Google AI Overviews, Bing Copilot

AI Newsletter Features

medium effort

AI-focused newsletters — The Rundown AI (500K+), TLDR AI (700K+), Ben's Bites, The Neuron, and 20+ others — are the primary news consumption channel for AI-native professionals.

2–4 weeks for organic; immediate for sponsored·Top 5 AI newsletters combined: 3M+ subscribers

Academic & Research Citations

high effort

AI researchers, students, and practitioners regularly cite web sources when writing papers, theses, and blog posts.

3–6 months for organic academic citation·Academic databases, AI researcher blogs, ArXiv/SSRN readers

Start with GEO

Generative Engine Optimisation is the highest-leverage starting point for most businesses. Read our practical guide to creating content that AI systems cite.

Read the GEO guide →