Best AI Assistant Channels for AI Customer Acquisition
AI assistants like ChatGPT and Claude are where a growing share of buyers now start their research. Compare the assistant channels on setup effort, time to first result, and how each surfaces your product inside a conversation.
At a glance
Channel
Setup effort
Time to first result
ChatGPT Plugin / GPT Store
Medium
1–2 weeks post-publication
Claude MCP Integration
High
2–4 weeks including catalogue submission
Meta AI
Medium
2–4 weeks for business listing optimisation
Apple Intelligence
Medium
2–6 weeks post App Store update
Amazon Alexa Skills
High
4–6 weeks including certification
Google Assistant Actions
High
4–8 weeks including review
Siri Shortcuts
Low
1–2 weeks post mobile app update
ChatGPT Plugin / GPT Store
Medium effort · 1–2 weeks post-publication
ChatGPT has over 100 million weekly active users who use it to discover products and services. A custom GPT in the GPT Store surfaces Gera services when users ask relevant questions — "find me a plumber in Yerevan", "what compliance tool do I need for the EU AI Act".
How it works
A custom GPT is configured with a system prompt describing the product, a retrieval action that calls the product's MCP server or REST API, and a GPT Store listing optimised for search within the platform. When a user's query matches the GPT's description, ChatGPT surfaces it as a recommended tool.
Reach: 100M+ weekly active ChatGPT users
Claude MCP Integration
High effort · 2–4 weeks including catalogue submission
Anthropic's Model Context Protocol (MCP) allows Claude to call external tools and data sources during conversations. A published MCP server for each Gera product means Claude can book a GeraHome tradesperson, check GeraCompliance requirements, or post a GeraJobs listing directly within a Claude conversation — without the user leaving the chat interface.
How it works
Each product exposes an MCP server (published to npm as @gera/[product]-mcp) with typed tool definitions. Claude desktop users install the server; enterprise users configure it in their Claude for Work deployment. MCP catalogue listings (mcp.so, Glama, Smithery) drive organic discovery.
Medium effort · 2–4 weeks for business listing optimisation
Meta AI is integrated across WhatsApp, Instagram, and Facebook, giving it access to a social graph of 3 billion users. For consumer Gera products — GeraEats, GeraRide, GeraMarket — Meta AI is a distribution channel that can surface local services recommendations within apps billions of people already use daily.
How it works
Meta AI uses web search and Business AI directory listings to answer user queries. Business pages with complete, verified information on Meta platforms receive preference. For WhatsApp Business API integration, Gera products can offer task completion (booking a service) directly within WhatsApp.
Reach: 3B+ Meta platform users; WhatsApp-first in key Gera markets (Armenia, Georgia, East Africa)
Apple Intelligence
Medium effort · 2–6 weeks post App Store update
Apple Intelligence is Apple's on-device AI, integrated into Siri, Spotlight, and system-wide features on iOS 18+ devices. App Store presence is the primary distribution vector — apps indexed by Spotlight and discoverable via Siri Suggestions capture passive AI-driven discovery from Apple's 1 billion active iPhone users.
How it works
App Store Optimisation (ASO) for all 15 Gera mobile apps ensures visibility in App Store search. CoreSpotlight integration in each app indexes key content for on-device Spotlight search. Siri Shortcuts (donated actions) allow users to invoke common workflows by voice.
Reach: 1B+ iPhone users; 15 Gera mobile apps on the App Store
Amazon Alexa Skills
High effort · 4–6 weeks including certification
Alexa Skills extend Amazon's voice assistant with third-party capabilities. A GeraHome skill enables voice-initiated service bookings ("Alexa, ask GeraHome to book a plumber for Thursday"), and a GeraCompliance skill answers regulatory questions by voice.
How it works
An Alexa Skill is built using the Alexa Skills Kit (ASK), published to the Alexa Skill Store, and links to the relevant product API. Voice utterance mapping covers the most common user intents. Skills are discoverable by voice ("Alexa, enable GeraHome") and through the Alexa app.
Reach: 100M+ Alexa devices; strong UK and US household penetration
Google Assistant Actions
High effort · 4–8 weeks including review
Google Assistant Actions allow users to interact with third-party services through Google's voice assistant on Android and Google Nest devices. For Gera's Android-heavy target markets (Armenia, Georgia, East Africa), Google Assistant integration captures voice-first discovery in populations where Android market share exceeds 85%.
How it works
Actions are built via Google Actions Console, linked to the product's fulfillment API, and deployed to the Google Assistant directory. Conversation flows are designed for the most common user intents — finding a service, checking availability, confirming a booking.
Reach: 700M+ Google Assistant users; dominant in Android markets
Siri Shortcuts
Low effort · 1–2 weeks post mobile app update
Siri Shortcuts allow iOS users to create custom voice commands that trigger in-app actions. Gera mobile apps donate Siri Shortcuts for common workflows — "Book a GeraHome cleaner", "Check my GeraCompliance deadline" — making the apps discoverable and executable by voice without opening the app.
How it works
Each mobile app uses the SiriKit Donations API to suggest relevant shortcuts to iOS based on user behaviour. Suggested shortcuts appear in Siri's search results and Spotlight. Users can also save custom voice phrases, which Apple Intelligence predicts and offers at contextually relevant moments.
Reach: All iPhone users with Gera mobile apps installed
GeraReach operates all of these for you
One team, every AI acquisition channel — so Gera Systems products get discovered wherever buyers are asking.